The obverse bears the classic Ford V8 logo with the digit "8" formed by the letter "O" from FORD and a larger circle underneath. Around bottom, SAN DIEGO - 1935
The reverse bears legend · FORD · 1935 around centeral circle, surrounded by turbine-like pattern.
Ford introduced its flathead V8 engine in 1932, just in time for the Chicago World's Fair and issued a token with a similar obverse for that earlier exhibition. While the V8 engine was not new, it was Ford's first 8-cylinder engine for the American mass market and was an important milestone in Ford's history. The basic engine design remained in service till 1953.
The Ford V8 logo is one of the classic art deco logos that succeed through their simplicity and elegance. It combines a technical term with a graphical representation that symbolizes high speed.
The medal measures 28.5mm in diameter and was struck in nickel.