The medal's obverse bears art-deco eagle with spread wings holding crossed Stars and Strips and Condeferate flag in its talons; fire underneath; circled star above. At top, FRIENDSHIP; at bottom, HONOR · SERVICE; signed under flames, JULIAN HARRIS
The reverse bears silhouette of Rich's flagship store building. Around, 1867 - COMMEMORATING / THE SEVENTYFIFTH - ANNIVERSARY / OF RICH'S INC (star) - 1942; across, A SOUTHERN INSTITUTION / MORRIS, EMANUEL / AND DANIEL RICH / FOUNDERS
Founded by Mauritius Reich, anglicized to Morris Rich, Rich's was a department store retail chain, headquartered in Atlanta, Georgia, that operated in the southern U.S. from 1867 until March 6, 2005 when the nameplate was eliminated and replaced by Macy's. Many of the former Rich's stores today form the core of Macy's Central, an Atlanta-based division of Macy's, Inc., which formerly operated as Federated Department Stores, Inc.
Daniel Rich who is mentioned on the reverse was the third brother to join the partnership in 1884.
The circular medal measures 56.9mm in diameter and was struck in bronze by the Medallic Art Company of New York. No mintage is reported.
References: MACo 1941-011