The medal's obverse bears bust of Jean-Baptiste Le Moyne, r., the founder of New Orleans with Fleur de Lis. In background, the site of the future city. At top, NEW ORLEANS / 1718; at bottom, BIENVILLE
The reverse bears modern city skyline of New Orleans over American shield. At top, NEW ORLEANS / 1918; at bottom BICENTENNIAL over 18 stars; signed under shield, E - W / GORHAM CO.
Jean-Baptiste Le Moyne, Sieur de Bienville (1680-1767) was the four-time governor of French Louisiana and founder of the city of New Orleans.
The circular medal measures 63,5mm in diameter and was struck by the Gorham Compan of Providence, Rhode Island.