The medal's obverse bears portrait of Louis Schoenfeld, facing left. Around top, LOVIS SCHOENFELD - MDCCCXL - MCMX ·; signed to right of neck, M.P. NIELSEN / FECIT
The reverse bears laurel branch along left edge. Across, NOV. 30TH / · 1840 / - · + · - / NOV. 18TH / · 1910 / - · + · -; around bottom right, JOS. MAYER INC.
Louis Schoenfeld (1840-1910) was a Seattle businessman who founded the Standard Furniture Company in 1864. Originally from Virginia City, Nevada, he relocated family and business to Seattle in 1887.
The circular medal measures 34.9mm in diameter and was struck in bronze by Joseph Mayer, Inc. of Seattle, Washington.