The obverse bears bust of Lawrence E. Gordon. Above, TWENTY-FIFTH ANNIVERSARY; framing bust, 1947 - 1972; below, LAWRENCE E. GORDON / 1885 - 1969; signed on truncation, P.F. Sc.
The reverse bears mounted stag head over crown between star-studded branches. Above, FINE FURNITURE; below, GORDON'S, Inc. / JOHNSON CITY, TENN.
The edge is marked MEDALLIC ART CO. N.Y. BRONZE.
Lawrence E. Gordon moved to Johnson City in 1936 where he was President of Empire Furniture. In 1947 he founded Gordon's, Inc., a furniture maker that counted Macy's, Marshall Fields, and many other retail outlets among its customers.
The medal measures 75mm in diameter and was struck in bronze by the Medallic Art Company of New York. No mintage is reported.
References: MACo 1958-046-002