The medal's obverse bears square with inscribed IBM / HUNDRED / PERCENT / CLUB 1963; around, · IBM ELECTRIC TYPEWRITER DIVISION · IBM ELECTRIC TYPEWRITER DIVISION
The reverse bears view of IBM's pavilion at the New York World's Fair of 1964/65, family of three in front. Around, · NEW YORK WORLD'S FAIR 1964-1965 · NEW YORK WORLD'S FAIR 1964-1965
The New York World's Fair of 1964/65 was a fair with huge corporate participation. Many large companies had pavilions there and IBM was one of them.
The younger generation that has grown up with word processors might not understand how big a deal electric typewriters were. Instead of mechanical typewriters' direct translation of a key stroke into a typed letter, the IBM electric typewriter recorded a typed letter into a small buffer that it showd in a small display strip. This allowed the typist to review up to one line of typing and correct changes before they ended up on paper. Later models also had a delete key that automated the process of overtyping a letter in white. Such machines were exremely exciting and certainly worthy of being admired at a World's Fair!
The circular medal measures 50mm in diameter and was struck in bronze by the Medallic Art Company of New York. No mintage is reported.
References: MACo 1964-090